OUTSOURCED EXCELLENCE

Outsourced CFO Services That Help You Make Better Business Decisions

Running a business without clear financial direction is like driving without a dashboard. You might be moving, but you don’t really know how fast, how far, or how close you are to trouble. That’s where outsourced CFO services come in. At Rae & Associates, we don’t just report on your numbers. We help you understand them, use them, and make decisions with confidence.

What an Outsourced CFO Actually Does

Most businesses have bookkeeping covered. Many have an accountant.
But very few have someone actively helping them answer questions like:

  • Are we actually profitable, or just busy?

  • Can we afford to hire right now?

  • Why does cash feel tight when revenue is growing?

  • What should we be doing differently this year?

An outsourced CFO bridges that gap between compliance and strategy.

Who This Is For

Our outsourced CFO services are designed for businesses that:

Are growing but feel financially unclear

Have numbers, but no real insight

Need help planning, not just reporting

Want to improve profitability and cash flow

Are making decisions without full financial visibility

If your business is making money but still feels uncertain, this is where we step in.

Right now, you have something you didn't have in January.

You have real data.

After your first full trading month, you finally have actual revenue figures, real expense patterns, and genuine cash flow behaviour — not projections. Not guesses. Evidence.

This is the critical window. And most business owners miss it.

R180,000 gap +

A 15% revenue shortfall in month 1 left unaddressed could lead to a R180,000 gap by December.

10%

A cost overrun of this much compounds into serious profit erosion across 12 months.

Month 1

Small signals in the first month almost always reveals bigger year-long trends.

Right now, you have 10 months to change outcomes.

Leave it until June, and you'll be managing problems instead of preventing them.

Ready to get clear on your numbers?

Download the free Business Budget Review and work through it at your own pace.

What South African business owners say about working with Rae & Associates:

Built by financial experts.

For South African business owners.

Rae & Associates is a Johannesburg-based accounting and financial advisory firm specialising in South African SMEs. We help business owners get their books straight, their budgets working, and their finances under control — so they can focus on growing their businesses with confidence.

We don't just give you spreadsheets and reports. We translate your numbers into decisions you can actually make — clearly, confidently, and without the anxiety.

  • Accounting & Bookkeeping

  • Payroll Management

  • Tax Planning & Compliance

Don't let the month slip by without reviewing your budget.

The businesses that will thrive this year are the ones that took control early.

Not ready to go it alone?

If working through the guide raises more questions than answers, or if you know your books need professional attention — that's exactly the conversation we're here for.

No obligation. No sales pressure. Just honest, practical guidance — whether you become a client or not.